THE FOUNDERS

SKYLAR ECONOMY

Skylar is an Emmy-nominated, Webby Award-winning filmmaker, creative strategist, and co-founder of Siren Øasis Studios (SØS) — a production agency helping brands turn smart storytelling into real results.

With a background in journalism, documentary, and branded content, Skylar has directed and produced for top platforms and companies including Netflix, Vogue, CNN, VICE, NFL, Patagonia, Conde Nast Traveler, Deloitte, AllianceBernstein, and Architectural Digest, where she created and showran two of the brand’s highest-performing video series. Her work helped generate hundreds of thousands of dollars in revenue per month, and played a key role in driving audience growth, subscriber engagement, and brand visibility.

At SØS, she partners with companies of all sizes — from high-growth startups to established names — to develop content that’s not only visually compelling, but strategically designed to resonate. Her specialty lies in helping brands create engaging, thoughtful, and provocative video campaigns that grow audiences, build loyalty, and scale capital.

Skylar’s work has been recognized by the Clinton Global Initiative, Fast Company’s World Changing Ideas, and SXSW, and she continues to develop original longform projects with collaborators like Endeavor (WME), Everywoman Studios, and 371 Productions — while bringing that same level of craft and impact to the clients of Siren Øasis Studios.

BITA EGHBALI

Bita Eghbali is a seasoned marketing strategist specializing in creator partnerships, brand activations, and experiential campaigns that drive measurable business impact. With years of experience at leading platforms like Snapchat and BFA Industries (Ipsy, BoxyCharm), Bita has built and led multi-million dollar creator programs, executed global events in markets from NYC to Dubai, and produced standout brand collaborations with Louis Vuitton, Vogue, Samsung, and Live Nation.

At Snapchat, she helped architect the verified creator ecosystem and launched scalable acquisition systems that generated millions in revenue. Her ability to blend creative storytelling with operational precision sets her apart—whether launching Snap’s global CRM or producing IPSY’s international debut, which earned over 15M impressions in a single week.

Bita brings a 360° approach to campaign execution, integrating PR, lifecycle marketing, and production to deliver cohesive brand experiences. From intimate influencer moments to large-scale cultural activations, she’s a trusted partner for brands looking to authentically connect with audiences, amplify impact, and scale their presence in the creator economy.

Currently based in NYC, Bita offers hands-on partnership strategy, event production, and marketing consulting for clients seeking to elevate their brand through culturally resonant, creator-driven experiences.